Judith P. Raynault studio

The Understanding series

While working for the RNIB (Royal National Institute of Blind People) I was part of the design team responsible for rolling out the new branding throughout all of the organisation assets. Although the charity is for blind and partially sighted people, there was a lot of printed material.

One if them was the Understanding series, a set of 10 information leaflets on eye conditions. The challenge was to create covers that were different yet part of a cohesive whole. Each cover features a stylised illustration I made of how the eye condition may be experienced. By playing with tints of RNIB’s four existing colours, I was able to have a different colour and icon combination for each one to aid navigation across the range.

Role: Art direction, Graphic design
Client: Royal National Institute of Blind People
Field: Graphic design, publication
Year: 2015


© Judith Poitras-Raynault 2024
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