Sunglasses Day

The purpose of this event is to persuade people to wear sunglasses to help reduce potential eye damage from the sun. The appeal, which is targeted at millennials, aims to raise awareness of RNIB.

When I was thinking about sunglasses I kept coming back to the idea that they make most people look ‘cool’, maybe because of their association with sunglasses wearing movie characters, and so I generated the following concept and copy. The fun twist is meant to grab the attention and make RNIB more relatable to younger people.


Role: Art direction, Graphic design, Copywriting
Client: Royal National Institute of Blind People
Field: Graphic design, Marketing
Year: 2017

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