RNIB Life Store


The ‘Focus’ concept
The idea is to centre attention on how blind and partially sighted people’s lives can be improved with the help of RNIB. Putting the visual emphasis on an object or group of objects which help facilitate their lives is a way of focusing on the positives (what they can do) rather than on the negatives (what they can’t do). The message is visually reinforced by the clarity of the object in focus against the subtle tonal background.


Role: Art direction, Graphic design
Client: Royal National Institute of Blind People
Field: Graphic design, in-store navigation
Year: 2016




The images taken from sources outside RNIB are used only for project presentation purposes. All rights to images belong to the respectful owners.
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