Judith P. Raynault studio


I had the pleasure to work on the identity for Fermenti, a service based company here to help you look after your gut health. Because an unhealthy gut can’t be trusted.

The branding needed to appeal to adults, yet be approachable to children as one of their main services is fermenting workshops for families. Thus was born the playful background shapes representing gut bacteria. An informal sans serif font seemed like the right choice to complete the logo, to give it some gravitas (but make it friendly).

I hand drew the illustrations used throughout the branding to reinforce its warm and welcoming feel.

Role: Art direction, Graphic design, Illustration
Client: Marie-Laure Prevost for Fermenti
Field: Branding & identity, Web design
Year: 2019


© Judith Poitras-Raynault 2024
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